Entries by Stuart Benson

Guess who’s back..?

FOMO! The most overused headline in real estate journalism throughout the boom of 2014 – 2017 was FOMO. For the unacquainted, FOMO is an acronym that stands for the ‘Fear Of Missing Out’, and you couldn’t turn on a television, open a newspaper, or scroll through Social Media without seeing a story that contained the narrative […]

Dear Barry

The C bomb. Commission. There, I said it. For homeowners and property sellers, a real estate agent’s commission has never been as scrutinised as it is in 2019. Disruptive models are entering most facets of our lives, and in the majority of instances, their existence is meant to make our lives easier. Most do. Social […]

First impressions count

When talking about presenting a property to the available marketplace in its best possible light, the phrase “You never get a second chance at making a first impression” could not be truer when it comes to the impression a property can make on a potential buyer at very first sight. As well as its structural […]

In real estate, local matters

As home sellers, we select local agents for many reasons. As real estate professionals, the term ‘you don’t just buy a home, you buy a community’ is often thrown around, and it is true. When a buyer goes to inspect a property, they take note of the surrounding streets on their drive toward the signboard. […]

You can’t sell a secret

There is no doubt about it – the cost of property advertising has changed. A listing upgrade on one of Australia’s two dominant property portals, Domain and realestate.com.au (REA), would have set you back around $200.00* per portal just 10 years ago. Today, that same upgrade costs around $1,200 per portal, and to many working-class […]

Hindsight and crystal balls

Every 7 to 10 years, the property market endures a correctional phase. You might think that’s a throw away phrase, as it is one that agents use often, but the numbers back it up. There are many valid and understandable reasons for this; some sneak up on us uncharacteristically quickly, and others are odds-on predictable, […]